The Waldorf Astoria personality is one that is welcoming, reliable and sophisticated — all the traits that make up The Ultimate Host. It embodies our uncompromising approach to world-class luxury, reflecting years of superior service and impeccable style. 
The brand identity simple and yet sophisticated, perfectly complements the brand heritage of timeless elegance and modern sensibility. 
All the touchpoints are connected in a design system that leverages elements such as custom typefaces, illustrations and bespoke Pantone color to convey the feeling of grandeur that makes the experience at Waldorf Astoria unforgettable.