TikTok Culture Drivers

Design Direction
New York, 2021

Agency: Spring Studios
Creative Director: Jason Moses
Art Director: Lorenza Centi
Graphic Designer: Hesiona Celo

In 2021, TikTok launched a campaign called “Culture Drivers” to celebrate the 14 most influential collaborations between brands and creators. The campaign, shot by Carlos “Kaito” Araujo, featured a coffee table book, a series of films, and a special website. All these elements were centered around the themes of Storytelling, Connection, and Authenticity.