Glam Slam

Brand & Visual Identity Design
New York, 2023

Agency: Spring Studios
Photographer: Oriana Layendecker

Born from a partnership between Spring Studios and IMG, Glam Slam is a unique multi-day experience at the intersection of fashion and tennis during the US Open and NYFW. We created a dynamic identity inspired by the geometry of the tennis court, with a chromatic nod to the Us Open and a versatile application system;
Overall the event generated 2.8B earned media impressions.