leverden

Brand & Visual Identity Design
New York, 2021

Agency: Spring Studios
Art  Director: Liz Riccardi

Leverden, born from the passion of Helen Lee and Soyoung Cho, is a journey to preserve Ancient cultures’ powerful healing techniques and introduce them to the modern world.
              "To create a sanctuary of ritual and reflection where we can reconnect with our vital nature. To unearth beauty that transports us on the path to profound wellness."
              The brand identity combines a modern and approachable wordmark with the symbol “the portal,” celebrating diversity in place, people, and perspectives. Leverden serves as a gateway to new experiences, traditions, and engaging the five senses in healing.