Westman Atelier

Graphic Design
New York, 2018

Agency: Spring Studios
Creative Director: Andreas Neophytou
Art director: Caroline Hunter
Copy: Megan Conway
Photographer: Brendan James

During my time at Spring Studios, I worked with Creative Director Andreas Neophytou to launch Westman Atelier, a new makeup and skincare brand founded by the famous makeup artist Gucci Westman. Inspired by Gucci’s “no makeup make-up” concept, our brand platform “Beautiful Choices” made Westman Atelier a new luxury standard in the beauty industry. Our visual identity reflected the brand’s transparent approach to ingredients, using simple compositions with sophisticated materials, a friendly tone of voice, and a clean overall aesthetic.