During my time at Spring Studios, I worked with Creative Director Andreas Neophytou to launch Westman Atelier, a new makeup and skincare brand founded by the famous makeup artist Gucci Westman. Inspired by Gucci’s “no makeup make-up” concept, our brand platform “Beautiful Choices” made Westman Atelier a new luxury standard in the beauty industry. Our visual identity reflected the brand’s transparent approach to ingredients, using simple compositions with sophisticated materials, a friendly tone of voice, and a clean overall aesthetic.