Williams Athletic Club

Brand & Visual Identity Design
New York, 2024

Agency: Spring Studios

Williams Athetic Club is a women sportswear brand with focus on both performance and aesthetic. In order to evoke a sense of confidence, we designed a brand identity that is recognizable, elegant and it’s informed by culture. Drawing inspiration from the Prep aesthetic, our design aims to break the barrier of tradition, speaking a contemporary language and expressing tasteful elegance whether in or out of the club.