Holly Hunt (Herman Miller Group)
Year: 2023
Visual Identity
Agency: Spring Studios
Creative Director: Veronique Halbrey
Typeface: Boogy Brut Poster by Bureau Brut
In celebration of the first Global Brand campaign, which showcased the harmonious blend of artful curation, architectural elegance, and organic sensuality, the brand underwent a comprehensive visual and verbal redesign. This transformation encompassed a range of elements, including the overall balance of the wordmark, the hierarchy of typography, and the composition of layouts.